New Product Coming To 101.5 KXVB-FM

FOR IMMEDIATE RELEASE

479 Media Prepares New Product For KXVB-FM 101.5

GREENLAND, ARK. — ROX Radio Group, LLC, doing business as 479 Media, announced today that a new format and brand experience is coming to KXVB-FM 101.5, serving Fayetteville, Springdale, Bentonville, Rogers, Siloam Springs, and all of Northwest Arkansas.

The station, previously known as “101.5 The Vibe,” has featured a Hip-Hop and R&B format for listeners across the region. The company says the next chapter for 101.5 will officially be revealed on Tuesday, May 5th at 10:55 AM.

479 Media thanked listeners who supported The Vibe over the years and said the station’s legacy helped shape the company’s continued commitment to serving local audiences with unique programming built specifically for Northwest Arkansas.

“We want to sincerely thank every listener, advertiser, and community partner who supported 101.5 The Vibe,” said General Manager Mark “Haystack” Wells. “The Vibe created memories, introduced great music to Northwest Arkansas, and connected with listeners in a very real way. What’s coming next is something we’re extremely excited about, and we believe it reflects where Northwest Arkansas is headed as a community and as a media market.”

Owner John Lykins said the company remains committed to local ownership and local decision-making in an increasingly corporate media landscape.

“479 Media is proud to be Northwest Arkansas’ only locally-owned full cluster of commercial radio stations,” Lykins said. “Everything we do is built around serving the people and businesses of Northwest Arkansas. We’re committed to providing entertaining, informative, and locally-focused programming while also offering affordable and effective marketing solutions for local businesses that are often far more accessible than what corporate competitors provide.”

About 479 Media

479 Media, operated by ROX Radio Group, LLC, is a locally-owned Northwest Arkansas media company focused on radio broadcasting, digital media, podcasting, and marketing solutions. The company operates multiple commercial radio stations serving Northwest Arkansas with a mission of connecting local voices, businesses, and communities through impactful entertainment and information platforms.